E-mail marketing is the number one overlooked means of customer engagement, according to Jane Friedman, former publisher and editorial director of Writer's Digest magazine and industry authority on emerging forms of publishing.
What does that mean for you? It means...if you're not sending emails to your customers on a regular basis (monthly is good; no more than weekly), you're missing the chance to build and maintain your business.
Blackberries, iPhones, Droid phones, and mobile web. Most people hold their inboxes in their hands. And when you appear in those inboxes, it's a virtual handshake. You're given an instant of an eye flicker as they browse their mail. Make it good.
Anyone can send an email. Make sure that the message you give to your customers shows that you're smart, savvy and friendly. That's why they'll keep coming back to you. That's why they'll forward your email to their friends.
TIP
The email subject line should announce
your name or current special offering.
Tease and draw them in. You want them to open that email.
Stay tuned for more tips....
~Best Wishes,
Kellyann Zuzulo
